The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo
Category: Experiential / Events
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Campaign
Points: 25.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Collateral / Posters - Single
Points: 25.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders
Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Points: 15.0
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation
Category: Online Films & Video / Long Form - Single
Points: 15.0
Newspaper Sticks
Agency: Leo Burnett / Frankfurt
Client: Reporters Without Borders
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney
Client: Coca-Cola
Category: Other Digital Solutions
Points: 15.0
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Public Service / Promotional Items
Points: 15.0
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat
Category: Public Service / Collateral Design
Points: 15.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Social Media / Branded Social Campaign
Points: 15.0
Donor Cable
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Clube Sangue Bom
Category: Other Digital Solutions
Points: 15.0
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's
Category: Experiential / Installations
Points: 15.0
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Single
Points: 15.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Experiential / Events
Points: 15.0
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 10.0
Mikon Drywall
Agency: Leo Burnett / Toronto
Client: Mikon Drywall
Category: Brand Identity / Logo Design
Points: 10.0
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation
Category: Public Service Experiential Advertising / Experiential
Points: 10.0
Unplug + Play
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto
Category: Self-Promotion / Single or Series
Points: 10.0
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung
Category: Online Films & Video / Short Form - Single
Points: 10.0
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan
Category: User Experience Design - Mobile / Utility
Points: 10.0
Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec
Category: Websites / Other Consumer Goods
Points: 10.0
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Upside Down
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota
Category: Social Media / Best Use of A Social Network
Points: 5.0
Lx Type
Agency: Leo Burnett / Lisboa
Client: Lisbon City Council
Category: Craft / Typography
Points: 5.0
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Giraffe & Penguin
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Hands: Jimi Hendrix
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola
Category: Online Films & Video / Short Form - Single
Points: 5.0
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Second Chance
Agency: Leo Burnett / London
Client: BITC
Category: Online Films & Video / Interactive Video
Points: 5.0
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat
Category: Websites / Social Networks/Community
Points: 5.0
FUNFAIR IN YOUR MOUTH
Agency: Beacon/Leo Burnett / Tokyo
Client: Ebara Foods Industry, Inc.
Category: Websites / Branded Games
Points: 5.0
Nothing Comes Easy
Agency: Leo Burnett / Beirut
Client: Virgin Radio
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Reading Feed Projects
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Livraria da Vila / Cesta Nobre
Category: Design for the Greater Good / Government/Non-profit Initiated
Points: 5.0
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Design for the Greater Good / Government/Non-profit Initiated
Points: 5.0
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited
Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
Elephant & Swan
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's
Category: Design for the Greater Good / For-Profit Initiated
Points: 5.0
Facebook Mayhem
Agency: Leo Burnett / Chicago
Client: Allstate
Category: Social Media / Best Social Media Page by a Brand
Points: 5.0
Doe & Sea-lion
Agency: Leo Burnett France / Saint-Denis
Client: Jeep
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota
Category: Social Media / Branded Social Campaign
Points: 5.0
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential / Events
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: R
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: N
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Fiat
Title:
Letters: F
Category:
Collateral / Posters - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Mimi Foundation
Title:
If only for a second
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Newspaper Sticks
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Public Service / Promotional Items
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Fiat
Title:
Letters: F, N, R
Category:
Public Service / Collateral Design
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Clube Sangue Bom
Title:
Donor Cable
Category:
Other Digital Solutions
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential / Installations
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential / Events
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Bell
Title:
Canadian CEO Olympic Invite
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Leo Burnett, Toronto
Title:
Unplug + Play
Category:
Self-Promotion / Single or Series
Award:
2014 Design Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Jeep
Title:
Boat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Jeep
Title:
Upside Down
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Lisbon City Council
Title:
Lx Type
Category:
Craft / Typography
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Jeep
Title:
Giraffe & Penguin
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Hands: Jimi Hendrix
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Jeep
Title:
Trailers
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Small World Machines
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Fiat
Title:
Abarth 500 #ZeroFollowers
Category:
Websites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Ebara Foods Industry, Inc.
Title:
FUNFAIR IN YOUR MOUTH
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Virgin Radio
Title:
Nothing Comes Easy
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Livraria da Vila / Cesta Nobre
Title:
Reading Feed Projects
Category:
Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Design for the Greater Good / Government/Non-profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Wijeya Newspapers Limited
Title:
Unity Paper
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
Jeep
Title:
Elephant & Swan
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Merit Award
Points:
5.0
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Allstate
Title:
Facebook Mayhem
Category:
Social Media / Best Social Media Page by a Brand
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Jeep
Title:
Doe & Sea-lion
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Merit Award
Points:
5.0
